Art Specification

E-mail Artwork Guidelines - The files must be line art/vector image in Illustrator 9 or Freehand 8. Corel Draw files must be exported as Illustrator, AI, or EPS files. Type must be converted to curves or paths. Distributor name and purchase order number must appear in the subject line of the e-mail. A faxed copy of the imprint must accompany the purchase order for verification to avoid a proof charge. Files will receive automatic verification of receipt and will be opened within 24 working hours. Contact Customer Service for e-mail address.
Note: Any e-mail file not meeting the above requirements will not be considered camera-ready art, may be assessed an art charge, and may require additional production time.

Grayscale, Halftone, and Screened Art - Must be submitted “separated” with one piece for solid areas and one piece for screened areas including registration marks. Both pieces of art need to be solid (not screened). Include a composite print of how the finished art is to look. An art charge will be assessed for any art not complying with these requirements. Order acceptance is based upon approval of art.

Photo Prints - Require a reproduction-grade, 5" x 7" (13cm x 18cm) photo with good contrast. A light background with images as large as possible within the frame will give the best result. For photos of people, the shot should end just below the shoulders with little or no background. Art charge applies to all Photo Print balloons.

Art Charges - An art charge will be assessed according to time, difficulty, and amount of materials used when supplied art is not camera-ready. Notification will be made when an art charge is necessary.